Introduction to Tourism Destination Planning & Development Essay

Tourism provides a major stinting development hazard for many countries and a means of improving the livelihoods of its inhabitnts. Both the public and semiprivate sectors involved in tourism depend on mean to strive sustain subject tourism development that respects the local community, creates appropriate employment, maintains the indispensable environment, and delivers a quality visitor experience. Tourism addresss that pursue development without neat planning would face several negative impacts upon the community and host region, such(prenominal) as the erosion of the regions heathen identity as well as the destruction of devourscapes. Malaysia is situated in Southeast Asia and consists of 13 body politics and 3 federal territories, separated by the South China Sea. 11 of Malaysias verbalises ar located in Peninsular Malaysia and 2 in east Malaysia, situated on the island of Borneo. The capital city of Malaysia is Kuala Lumpur, darn Putrajaya is the induct of the fed eral government and Iskandar is known as the administrative center.Tourism is Malaysias second largest foreign exchange earner, with a total number of 1,817,061 touring car arrivals in January 2012 al adept and 9,438,592 in the following five months, nestly a hundred thousand much than in the first five months of 2011. Malaysias Minister of Tourism, Dato Seri Dr. Ng Yen Yen has stated that total communicate from tourism in this period was RM 21.8 billion and according to the internal Key frugal Area annual report in 2011, the tourism industry is communicate to provide and incremental contri justion of RM 66.7 billion to the countrys National Gross Income. All these show the very rapid growth of Malaysias tourism sector.Moreover, the tourism industry in Malaysia has likewise been noted to take over provided a number of 1.2 billion jobs in the country, helping boost the economic and socio-economic development of Malaysia whether directly or indirectly, tourism has helped gen erate employment in industries such as agriculture, handicraft, hotel, transport and arts and culture, while simultaneously conserving aspects of history, culture, hereditary pattern and environment of the country.Malaysias attractiveness as a tourist destination spate be largely contributed by the fact that, in cable system with its international tagline Malaysia, Truly Asia, it is a colourful hotpot of cultural diversity. Malaysias community consists of not only Malays, Chinese and Indians, but as well as a number of ethnic people such as the Kadazandusun and Iban in Sabah and Sarawak, as well as the Selatar clan in Johor. With its multi-cultural heritage and exotic traditions, nutriment and festivals, many tourists are drawn to visit the country every family. In addition, Malaysia also has the advantage of having a warm, tropical climate all year long, something which many Western travellers look forward to enjoying, as well as having the advantage of being free of major graphic disasters such as volcanoes or earthquakes.Malaysia is also proud to have UNESCO-listed World Heritage Sites to its name, principally the Gunung Mulu Geo-Park in Sarawak, and the historical sites of Malacca, with Mulu attracting 15000 tourists annually while Malacca welcomed more than four million between January and April this year.Recently, it has been revealed that the tourism industry was allocated an RM358 million under Budget 2013 in conjunction with Visit Malaysia Year 2013/2014, in order to reach a target of 26.8 million arrivals for the coming year. The Government will also refresh domestic policies and regulations regarding foreign equity restrictions and limits on employment of foreign talent, as well as rules governing recognition of international qualifications, requirements for commercial presence, physical composition of board of directors, and residency for expatriates in order to assist in liberalising the work sector to reach its full potential in Malay sia.Successful carrying into action of tourism destination development involves a lot of planning, in toll of the assessment of available resources at the destination, marketing strategies to be undertaken, economic and financial analysis as well as an analysis of the market, the environment and also the social impacts of the development. In this assignment, I will attempt to measure the planning process and effects of it in regards to the state of Pahang in Malaysia.Introduction- PahangPahang is the third largest state in Malaysia and is bordered to the north by Kelantan, to the wolfram by Perak, Selangor and Negeri Sembilan, to the gray almost by Johor and to the east by Terengganu and by the South China Sea. Its state capital is Kuantan, and the royal town is Pekan. Approximately 1.5 million people reside in Pahang to date and the ethnic composition is roughly 1,000,000 Malay and Bumiputera, 233,000 Chinese, 68,500 Indians, 13,700 others, while the rest are non-citizens. Ge ographically diverse, Pahang ranges from mountainous country in its west to one of the longest coastline in the east of Peninsula Malaysia. There has been evidence gear up that indicates the earliest habitation of Pahang leads back all the way to the Mesolithic Era. one time famous for the deposits of tin and gold found on the upper reaches of the Tembeling River, Pahang had attracted the entertain of outside powers long before the founding of Malacca in 1400. at a lower place the control of the maritime empire of Srivijaya, Pahang had expanded to cover the entire southern portion of the Malay Peninsula in the 8th and 9th Centuries. With the collapse of Srivijaya power just about 1000, Pahang was claimed first by the Siamese and then, in the late fifteenth century, by Malacca. After Malacca ferine to the Lusitanian in 1511, Pahang became a disclose part of the territorial struggles between Acheh, Johor, the Portuguese, and the Dutch. Repeated raids, invasions, and occupation s devastated the state, until the decline of both Achenese and Portuguese power in the early 17th century allowed Johor to re-establish its influence on the much fought-over state. In the late eighteenth century, Pahang gradually gained autonomy, and in the in-between of the nineteenth century it had become an independent state.The name Pahang has been said to spring up from the language of a Siamese ethnic tribe, meaning ore. The tribe erst live there and opened up several mining areas, curiously in Sungai Lembing. According to an old Malay story, at the place near the Pahang River, on the opposite side of Kampung Kembahang, a large mahang tree fell across the river, thus the name Pahang originated. The old name of Pahang is Inderapura. Two thirds of this gigantic state is covered in forest, thus Pahangs population is dependent mainly on agriculture and natural resources. There is extensive deal oil, cocoa and rubber cultivation. Due to its long coastline, fishing and tourism connect activities are prominent in Pahang and there are some nonaged manufacturing and cottage industries which house physicians are also dependant on. The tourism mission of Pahang isPromoting Pahang as a Major Tourism Destination based on cultural heritage and natural resources for the socio-economic development of the state.Resources of PahangThe Arabic honorific of Pahang is Darul Makmur (Abode of peace of mind), an apt description of the state, with its lush tropical forests, cool mountain air, beaches, lakes and waterfalls pincer in the arms of mountain crevices. Pahang is truly a brutal land with a picturesque and ethereal natural beauty beyond comparison. However, Pahang has more than that and its resources can be roughly categorized into take issueent classes natural resources, cultural resources, and manmade resources.Natural Resources of PahangTrue to its fame, Pahang is home to many beautiful and breathtaking natural sites and wonders. It is home to unexplored r ainforests, carefully preserved wildlife habitats, serene ecological sites and raging, wild rivers and waterfalls.1. Taman NegaraThe natural heart of Pahang is unquestionably Taman Negara, Malaysias oldest national park, lovingly referred to as The Green Heart. Gazetted as a National Park in 1938, Taman Negara is Malaysias largest and oldest natural park, with over 4000 km2 of wild, virgin rainforest. Although it also spans across the states of Terengganu and Kelantan, its largest bulge is into Pahang. It is carefully conserved and protected due to its status as one of the last remaining frontiers of pristine rainforest, not only in Malaysia, but in the world.Taman Negara has a wide variety of flora and fauna, like the long-tailed macaques and lofty Sumatran rhinos, as well as over 250 species of flora. One of the most frequented tourist attractions at Taman Negara is the Canopy Walkway, a suspension bridge of unwavering ropes, cables, net and wood that hangs 40 metres above the ground from which tourists are able to appreciate the parks natural beauty without disturbing its resident wildlife.There are also several limestone hills in Taman Negara that have stayed undisturbed since several hundred millions of years ago. Some of the popular caves are Gua Telinga, Gua Kepayang, Gua Daun Menaru and Gua Luas.Visitors also have the chance to take a 40 minute gravy holder trip up the Tahan River to the Lata Berkoh Waterfall, where they can get the invigorating experience of liquid in the cool waters of the deep pool beneath the fall. Adventure-seeking tourists are also able to shoot up the 7 rapids of the Tembeling River, which takes about 5 minutes as it is a 9km ride.With the help of a hired guide, visitors can also go jungle trekking to experience Taman Negara up close along well-marked trails like the Tahang, Terenggan and Neram Trail. As Taman Negara is so meticulously guarded, tourists need to compass certain permits or licenses in order to gain access t o the park. These licenses differ depending on the tourists particular intention and can be applied for at any Department of Wildlife counters located at the Kuala Tembeling breakwater or Kuala Tahan. The permits and respective fares are listed in the following table.