IKEA’s Marketing Strategy Essay

One thing that makes IKEA becoming the trump cognise global furniture retailer in the world is its market placeing strategy. IKEA is a strong ban and many people across the globe deliberate of IKEA when they thought about furniture. The key success of marketing strategy is IKEAs standardization. IKEA stores around the world look alike and they all turn out bone marrow value of organizations culture. It looks and operates the analogous in every market markets. However, IKEA stores have to adapt to local anesthetic markets.First standard is the most heavy standard. IKEA has had as a guiding principle to work in the same way and be seen in the same way in every coun fork out it operates. IKEA strategy is to keep the footing low and attractive for as many people as possible. This marketing strategy is called merchandise the harvest- understructure range and the prices of the products. The price should be the same in every market. Prices on products be suppose to be considere d low compare to what consumers find in another store. IKEA aims deliver high value at low price. jam of the store usually locates at the outskirt of the city. The reason is that the consumer who buy furniture usually use personal car as a expatriate (consumers using public transportation are rarely seen). The designs of stores are supposed to look basically the same in important dimensions signage, display, store layout and design, and colors. They should contain Swedish identity such as the color of Swedish personal identification number blue and yellow. The purpose is to give the same shopping experience unheeding of where the store is located. Still different stores adjust the room-settings they use to summate the local housing and living conditions, rather than an original setting. For example room enrolment in IKEA Japan would be small and its furniture will considered for particular(a) space, unlike IKEA store in Europe where housing has more space. It besides adapts i ts design to impress local market as well. Service levels are similar around the world with staffing about the same everywhere.The number of employee in each level should be the same everywhere in the world. IKEA presents queer strategy. IKEA concept is to have the low prices you as a consumer pays a price which if consumer wants to pay lowest price consumer has to pick things up in thestore, carries to your car, takes home and assembles yourself. Nevertheless, IKEA also offers delivery service.1 Another important strategy is public relation. The best known channel is the IKEA Catalog, which is developed by IKEA Communications in lmhult, Sweden. It is produced in 38 different editions, in 17 languages for 28 countries. All this trying on is made from a standardized base (same products, same overall entropy etc) meaning that country/region adjustments are really fairly small. another(prenominal) important channels are IKEA websites, publications, and brochures.2 IKEA has adapted its product and design to fit in many market. Nevertheless the key success of IKEA is its standard and shopping center value. This makes people recognize IKEA. Even though many new competitors try to copy IKEA or compete with it. IKEA manges to maintain its competitive difference and advantage. Its defect still strong in house retailer business.