Public relation in education sector

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. In 2011/12, PRSA led an international effort to modernize the definition of public elations and replace a definition adopted in 1982 by the PRSA National Assembly.Learn more here. Under the â€Å"Public Relations Defined† banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition: â€Å"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. † As a management function, public relations also encompasses the following: Anticipat ing, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the perations and plans of the organization.Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities. Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund aising; employee, community or government relations; and other programs Planning and implementing the organization's efforts to influence or change public policy.