Starbucks Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Starbucks - research Paper ExampleDuring the period that they get the losses they usually experience at gaining the trust of their customers.The another(prenominal) strategy that they have commonly used is the buying out of leases of their competitors. Through such marketing they aim at making themselves stronger in the market while at the same time reducing the find out of these competitors to the market. If such a marketing strategy is successful it can be used as a tool for elimination of competition by the business organic law. The use of such a marketing operation has contributed to the gamey number of criticisms of the methods that Starbuck uses to gain the market capital that they have. Critics claim that they use such activities to make incontestable that they make it hard for the small businesses in this industry to survive and grow.Starbuck also used to personate some(prenominal) outlets within a particular geographical location. This can only be effective in a si tuation where they have noticed that there is a large market and demand for the products that they sell. It is also surpass in a situation where they are the most popular producers of such goods within this geographical location. When they put up many outlets they are able to give new entrants a hard time in trying to get a market for their products. This strategy can also be used to do away with competitors who have small market capital. This is because if they are considered by the public to the best producers of the products they produce, and are readily accessible due to the increased number of outlets, customers provide have absolutely no reason to go elsewhere.For a marketing strategy to be completely effective, it is important for a business organization to be aware of the market they target. Good knowledge of the target will enable a business organization to be in a position to know exactly the type of marketing strategy that the will use in making sure that they improve and enhance their market capital.Starbuck should focus on the high